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Katherine Peng
2024
BT Global Fabric NaaS Platform--Customer Premise E2E journey Design
For a detailed walkthrough of the design process and visuals, click the button above to view in Figma.
What I did:
Design Strategy & Execution: Led the end-to-end design process for the Port Type C feature, ensuring a seamless and intuitive experience within BT’s Global Fabric NaaS platform.
User Journey Mapping: Developed comprehensive user flows and journey maps to streamline Port Type C configuration and management, reducing complexity for technical and non-technical users.
Feature Ideation & Prioritisation: Conducted brainstorming and ideation sessions to define the most impactful feature set, ensuring alignment with business objectives and user needs.
Workshops & Stakeholder Collaboration: Facilitated cross-functional workshops with C-suite executives, product managers, and engineers to define Port Type C’s role within the platform and gather key insights.
Competitor Analysis: Researched market trends and competitor offerings to benchmark Port Type C against industry standards, identifying opportunities for differentiation.
User Testing & Validation: Led prototype testing with real users, gathering feedback to refine interaction patterns, accessibility, and ease of configuration.
Interface & Interaction Design: Designed high-fidelity interfaces, ensuring a consistent, accessible, and scalable user experience across different device sizes and use cases.
Key Achievements:
Enhanced User Engagement: Simplified complex network configurations, improving user interaction and adoption rates for Port Type C.
Optimised Operational Efficiency: Reduced setup time through intuitive workflows and clear UI enhancements, streamlining port management for enterprise customers.
Data-Driven Feature Prioritisation: Defined and refined the core feature set based on insights from workshops, user testing, and competitive research, ensuring a high-value product experience.
Positive Stakeholder Feedback: Recognised for delivering a well-balanced design that meets both technical requirements and user needs, supporting the successful rollout of Port Type C.
For a detailed walkthrough of the design process and visuals, click the button above to view in Figma.
