Hi, I’m Katherine 👋🏻
I’m a Product Design Lead who thrives on solving complex challenges and crafting meaningful user experiences. With over a decade of experience, I’ve designed and built digital products across a diverse range of industries, including technology, engineering, finance service, crypto and more. I’ve worked in both fast-paced startups and top 100 enterprises, giving me a unique perspective on scaling design across different business landscapes.
Beyond design, I hold a Master’s degree with expertise in data analysis and market research. I also completed Human-Computer Interaction (HCI) for AI Systems Design at Cambridge University, where I explored how AI is reshaping the way we interact with technology. Sitting at the intersection of creativity and logic, I thrive in 0-1 product challenges, turning ambitious ideas into reality.
I’m based in Bristol, UK with my family and two cats 🐱. Outside of work, I’m a bookworm📚, a former hardcore gamer🎮, a horse-riding enthusiast🐎, and an explorer at heart.
Fun fact—I took a Mensa test after doubting myself due to a long meaningful chat with o1… scored 135— not too bad as a human..!🥹
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My recent projects
Solving complex problems, creating meaningful user experiences, and driving real business value.
Design Lead @BT
As the Lead Designer for BT’s Global Fabric NaaS platform, I drove the design strategy and execution for core features, ensuring scalable, intuitive, and high-impact user experiences.
I established BT’s first comprehensive SaaS design library, incorporating responsive rules and Figma Variables to create a consistent, efficient, and scalable design system. This library became a foundational resource, streamlining workflows for design teams across BT. I also led the definition and design of complex end-to-end customer journeys from 0 to 1, translating technical challenges into seamless, user-friendly interactions.
Beyond design, I ran C-suite workshops, aligning business goals with UX strategy to drive innovation. I also mentored young designers, fostering a culture of growth, collaboration, and problem-solving.
2022-Now
Global Fabric Dashboard – Designed a centralised network management interface, enabling enterprise customers to monitor and optimise their network.
Design Library – Built BT’s first SaaS-wide design system, integrating Figma Variables and responsive rules to improve efficiency and design consistency.
Location Tool – Designed an interactive mapping and location-based tool, enhancing the user experience for managing network points and infrastructure.
Responsive Design System – Developed a flexible, scalable UI framework, ensuring adaptability across different devices and screen sizes.
Customisable Table component – Created a dynamic, user-configurable table interface, allowing customers to tailor data views based on their needs.
Customer Ports e2e Journey – Streamlined onboarding and management of ports across PoPs, data centres, and customer premises, improving user workflows.
Cloud Port e2e Journey – Optimised multi-cloud connectivity journeys for AWS, Azure, GCP, and private cloud environments.
Principle Designer @Société Générale — ALD Automotive & more
As a Senior Product Designer, I played a pivotal role in shaping digital products across automotive, fintech, and AI-driven platforms. I was responsible for designing and optimising B2B and B2C digital platforms, ensuring intuitive and seamless user experiences. My role involved conducting user research, usability testing, and iterative design improvements, refining interfaces to create highly functional and user-friendly solutions.
Me in Real Life
I’m curious, adventurous, and always learning. I love exploring new things, embracing challenges, and try .
